Army. Duty under peace

Client: Colombian Army
Production company: Direktor films

After the signing of the Definite Peace treaty between the Government and the FARC guerrilla in Colombia, the Colombian army main focus was to change from wartime to peacetime activities, and adapt properly to the new challenges of how better serve the country.

For this, the army did an ample and extensive campaign, internal (to reassure its troops on the importance of its new duties) and external (to inform the public) , of its duties of care and support and how it would be switching from its main focus of war, towards more constructive duties where the civilian population were at the core of attention.

DH vfx worked in the full production of the campaign from vfx to color grading to bring to fruition the view of the army in the 21st century and its new role in times of peace.

Raw & Cooked

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