Production company: RCN comerciales
With the 2014 World Cup looming in the horizon, Postobon, the biggest brand of soft drinks in Colombia prepared a national campaign where DHvfx was in charge of populating an empty stadium on record time. In this particular project, the client went ahead with production without consulting or having any input of a visual effects specialist. Populating the stadium came as an afterthought, making the 35 shots of empty stadium a hardcore challenge to solve. Luckily our team was up for the task, and we developed a fully animated crowd system with full control of clothing colors, flags and prop animation, different animated actions that could be matched with what was happening on the shot, and everything needed to fill the Campin futbol stadium in bogota.